As Facebook increasingly becomes a channel for brands to interact with consumers, it makes sense for companies to tap into the social network to manage customer support. Salesforce’s Service Cloud, Get Satisfaction and a host of others have launched deep integrations with Facebook to allow companies to engage with the 400 million plus consumers on the social network. Today, Accel Partners-backed Parature, an on-demand customer service software, is launching a customer service product for Facebook Pages.

As customer conversations are increasingly taking place on the walls of Facebook Pages, Parature’s application allows companies to actually integrate a branded “Support” tab. Customers can post a comment to a corporation’s Facebook Support wall, which is then pushed into Parature’s software as a ticket with the Facebook customer listed on the ticket. And the customer service representative can push an update by responding directly on the wall.



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