Today at a press event in San Francisco, Intel and a group of 70 companies announced an alliance to build a system of open standards for cloud computing. Part of the Cloud 2015 initiative, The Open Data Center Alliance makes it easier for customers to deploy cloud computing solutions, as it focuses on interoperability, flexibility and unifying industry standards. The Open Data Center Alliance will represent more than $50 billion in annual IT investment.

Intel, which powers 9 out 10 of the servers for cloud today, will be a technical advisor and non voting member in the alliance. The companies involved are cross-vertical including Lockheed Martin, Marriott International, BMW and JP Morgan Chase, joining together with Intel towards the ultimate endgoal of simplified virtual computing. While Google, Amazon Yahoo are missing from the list, Intel commented that membership is still open, “There’s a lot of people still in the pipeline. We’re adding people by the minute.”

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