ActivePath, a New York-based developer of interactive email and messaging solutions, has raised $10 million in funding in a Series B round led by Battery Ventures and Gimv, with participation from existing investors, including Genesis Partners.

ActivePath’s technology delivers a push email channel that enables banks, card issuers, ecommerce companies and other email senders to provide customers with real-time and interactive offers.

Scott Tobin from Battery Ventures and Steven Coppens from Gimv will join ActivePath’s Board of Directors in connection to the funding round.

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