When enterprises interested in leveraging big data and analytics ask how to get started, they often are advised to begin with Hadoop, Apache Software’s open source data storage and processing framework.

There are a number of reasons why Hadoop is an attractive option. Not only does the platform offer both distributed computing and computational capabilities at a relatively low cost, it’s able to scale to meet the anticipated exponential increase in data generated by mobile technology, social media, the Internet of Things, and other emerging digital technologies.

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