Ashley Mayer from Box in front of the New York Stock Exchange on the morning of the Box IPO. Box’s IPO was never a normal deal. When Wall Street cooled to tech IPOs last year, especially involving firms that are subscription-based with high customer acquisition costs, the Box offering became the canary in the Wall Street coal mine. The general consensus was that if Box succeeded, other firms could follow, allowing Silicon Valley and its attached investor class to breathe… Read More

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