Cockroach Lab’s open source SQL database, CockroachDB, has been making inroads since it launched last year, but as any open source technology matures, in order to move deeper into markets it has to move beyond technical early adopters to a more generalized audience. To help achieve that, the company announced a new CockroachDB managed service today.

The service has been designed to be cloud-agnostic, and for starters it’s going to be available on Amazon Web Services and Google Cloud Platform. Cockroach, which launched in 2015, has always positioned itself as modern cloud alternative to the likes of Oracle or even Amazon’s Aurora database.

As company co-founder and CEO Spencer Kimball told me in an interview in May, those companies involve too much vendor lock-in for his taste. His company launched as open alternative to all of that. “You can migrate a Cockroach cluster from one cloud to another with no down time,” Kimball told TechCrunch in May.

He believes having that kind of flexibility is a huge advantage over what other vendors are offering, and today’s announcement carries that a step further. Instead of doing all the heavy lifting of setting up and managing a database and the related infrastructure, Cockroach is now offering CockroachDB as a service to handle all of that for you.

Kimball certainly recognizes that by offering his company’s product in this format, it will help grow his market. “We’ve been seeing significant migration activity away from Oracle, AWS Aurora, and Cassandra, and we’re now able to get our customers to market faster with Managed CockroachDB,” Kimball said in a statement.

The database itself offers the advantage of being ultra-resilient, meaning it stays up and running under most circumstances and that’s a huge value proposition for any database product. It achieves up time through replication, so if one version of itself goes down, the next can take over.

As an open source tool, it has been making money up until now by offering an enterprise version, which includes backup, support and other premium pieces. With today’s announcement, the company can get a more direct revenue stream from customers subscribing to the database service.

A year ago, the company announced version 1.0 of CockroachDB and $27 million in Series B financing, which was led by Redpoint with participation from Benchmark, GV, Index Ventures and FirstMark. They’ve obviously been putting that money to good use developing this new managed service.

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