Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so today, a company that has grown its business around public relations services has acquired a social media management company to make […]
Posted on January 4th, 2019 by admin
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Sprout Social, a social media monitoring, marketing and analytics service with 25,000 business customers that helps these organizations manage their public profiles and interact with customers across Twitter, Facebook, Instagram, LinkedIn, Pinterest and Google+ (soon to RIP), has raised $40.5 million in funding in order expand its business internationally and add more functionality to its […]
Posted on December 22nd, 2018 by admin
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Over the last several years, social media has become a critical and central way for businesses to communicate, and market to, their customers. Now, one of the startups that helped spearhead this trend has raised a round of growth funding to expand its horizons. Hootsuite, the Vacouver-based social media management company that counts some 16 […]
Posted on March 16th, 2018 by admin
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Falcon.io, a startup out of Denmark that helps businesses manage their presence across social media and messaging platforms, has acquired a competitor in a wider trend of consolidation in the market for such services. It is buying Komfo from customer experience software developer Sitecore, which itself was majority acquired by EQT for $1.1 billion in 2016. […]
Posted on February 25th, 2018 by admin
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Brands have long been able to search for company mentions on social media, but they’ve lacked the ability to search for pictures of their logos or products in an easy way. That’s where Salesforce’s latest Einstein artificial intelligence feature comes into play. Today the company introduced Einstein Vision for Social Studio, which provides a way […]
Posted on August 9th, 2017 by admin
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Top 10 tips to improve social networking security 1. Educate employees 2. Have employees use different passwords for different system 3. Mandate strong passwords 4. Have employees change passwords regularly 5. Do not share accounts 6. Implement two factor authentication 7. Educate employees to NOT open email attachments or go to links where the originator […]
Posted on April 18th, 2017 by admin
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Acquisition talks fall through all the time, but a new lawsuit from social media startup CultureSphere accuses global IT company HCL of something more serious — using those talks as a way to get access to confidential information for use in a competing product. HCL, meanwhile, has said the CultureSphere’s allegations are “totally baseless.” We […]
Posted on January 14th, 2017 by admin
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You’ll be forgiven if you missed it, but lost in the avalanche of this year’s tech news, enterprise social software made an impressive comeback. Led by products like Slack, Workplace by Facebook and Microsoft Teams, a software category that had been languishing for the last several years, suddenly came alive. A decade ago, as social software emerged, […]
Posted on December 22nd, 2016 by admin
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After 20 months in a closed beta under the working title Facebook at Work, (as we predicted it would the other week) today Facebook is finally bringing its enterprise-focused messaging and social networking service to market under a new name, Workplace. It’s not only armed with a new brand: Workplace is launching with a new kind of pricing model based on Facebook-style… Read More […]
Posted on October 16th, 2016 by admin
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According to a new study published today from the American Civil Liberties Union, major social networks including Twitter, Facebook and Instagram have recently provided user data access to Geofeedia, the location-based, social media surveillance system used by government offices, private security firms, marketers and others. As TechCrunch previously reported, Geofeedia is one of a bevy of… […]
Posted on October 15th, 2016 by admin
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