Thursday February 21, 2019

Zendesk just hired three former Microsoft, Salesforce and Adobe execs

Today, Zendesk announced it has hired three new executives — Elisabeth Zornes, former general manager of global support for Microsoft Office, as Zendesk’s first chief customer officer; former Adobe executive Colleen Berube as chief information officer and former Salesforce executive Shawna Wolverton as senior vice president, product. The company emphasized that the hirings were about […]

Salesforce is building new tower in Dublin and adding hundreds of jobs

Salesforce put the finishing touches on a tower in San Francisco last year. In October, it announced Salesforce Tower in Atlanta. Today, it was Dublin’s turn. Everyone gets a tower. Salesforce first opened an office in Dublin back in 2001, and has since expanded to 1,400 employees. Today’s announcement represents a significant commitment to expand even further, […]

Salesforce Commerce Cloud updates keep us shopping with AI-fueled APIs

As people increasingly use their mobile phones and other devices to shop, it has become imperative for vendors to improve the shopping experience, making it as simple as possible, given the small footprint. One way to do that is using artificial intelligence. Today, Salesforce announced some AI-enhanced APIs designed to keep us engaged as shoppers. […]

Salesforce keeps rolling with another banner year in 2018

The good times kept on rolling this year for Salesforce with all of the requisite ingredients of a highly successful cloud company — the steady revenue growth, the expanding product set and the splashy acquisitions. The company also opened the doors of its shiny new headquarters, Salesforce Tower in San Francisco, a testament to its […]

Salesforce wants to deliver more automated field service using IoT data

Salesforce has been talking about the Internet of Things for some time as a way to empower field service workers. Today, the company announced Salesforce IoT Insights to deliver automated IoT data to service technicians in the field on their mobile devices. Once you connect sensors in the field to Service Cloud, you can make […]

Docker inks partnership with MuleSoft as Salesforce takes a strategic stake

Docker and MuleSoft have announced a broad deal to sell products together and integrate their platforms. As part of it, Docker is getting an investment from Salesforce, the CRM giant that acquired MuleSoft for $6.5 billion last spring. Salesforce is not disclosing the size of the stake it’s taking in Docker, but it is strategic: […]

Salesforce acquires Rebel, maker of ‘interactive’ email services, to expand its Marketing Cloud

Salesforce’s Marketing and Commerce Cloud is the company’s smallest division today, so to help beef it up, the company is making an acquisition to add in more features. Salesforce has acquired Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services: recipients of interactive emails can write reviews, shop and […]

Salesforce partners with Apple to roll deeper into mobile enterprise markets

Apple and Salesforce are both highly successful, iconic brands, who like to put on a big show when they make product announcements. Today, the two companies announced they were forming a strategic partnership with an emphasis on mobile strategy ahead of Salesforce’s enormous customer conference, Dreamforce, which starts tomorrow in San Francisco. For Apple, which is […]

Microsoft, SAP and Adobe take on Salesforce with their new Open Data Initiative for customer data

Microsoft, SAP and Adobe today announced a new partnership: the Open Data Initiative. This alliance, which is a clear attack against Salesforce, aims to create a single data model for consumer data that is then portable between platforms. That, the companies argue, will provide more transparency and privacy controls for consumers, but the core idea […]

Salesforce, AWS expand partnership with secure data sharing between platforms

Salesforce and Amazon’s cloud arm, AWS, have had a pretty close relationship for some time, signing a $400 million deal for infrastructure cloud services in 2016, but today at Dreamforce, Salesforce’s massive customer conference taking place this week in San Francisco, they took it to another level. The two companies announced they were offering a […]