Buffer, the social media scheduling app with 1.5 million users, picked up a bit of notoriety when it got hacked and its users started sending out weight-loss spam to followers, but also kudos for its generally transparent approach to business. Today, it is announcing a pivot of sorts. The company is adding two new features – a feed-reading […]
Posted on May 16th, 2014 by admin
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Salesforce.com is releasing Social Studio, a new product that combines features from its Radian6 social-media-monitoring technology with the content publishing capabilities of its Buddy Media software for marketers. Social media has rapidly gained prominence as a target for marketers, but many companies are using a slew of different tools, resulting in a disjointed, inefficient effort […]
Posted on May 7th, 2014 by admin
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Work4, an online recruitment startup that uses social networks to advertise and find leads for job vacancies, has picked up another $7 million in funding that it plans to use to expand further into markets outside the U.S., and the scope of its product. The Series B round was led by new investor Serena Capital […]
Posted on April 19th, 2014 by admin
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Yahoo has acquired Vizify, a company that turns social media data into interactive visual aids such as infographics and videos, adding to the Internet giant’s string of acquisitions designed both to get talent and access to new technologies and services. In this instance, Vizify in Portland, Oregon, will be closing down the service and refunding […]
Posted on March 9th, 2014 by admin
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March 7, 2014 06:00 PST | 09:00 EST | 14:00 UTC Not a TechBrief subscriber? Sign up for a free subscription. Tweet This Post
Posted on March 8th, 2014 by admin
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Marketing automation platform Salesfusion has purchased LoopFuse, a social analytics platform that helps clients find promising new leads, for an undisclosed price. The acquisition comes two weeks after Salesfusion closed a $8.25 million Series B round, bringing its total funding raised so far to $10.1 million. As Ben Kepes at Forbes points out, there has […]
Posted on January 31st, 2014 by admin
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Intercom, a platform for companies to provide personalised customer responses online, is today announcing that it has raised another $23 million — funding that it will use to continue to develop its product, particularly in mobile, and expand its marketing to compete against bigger players like Oracle, SAP and Salesforce (the behemoth that even uses […]
Posted on January 26th, 2014 by admin
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HootSuite — a platform for enterprises to manage their presence on social media sites like Twitter, Facebook, Foursquare, Instagram and many more — is ramping up its product offering with more big data. Today it announced that it has acquired London-based uberVu, a social analytics platform. Terms of the deal were not disclosed but we’re […]
Posted on January 24th, 2014 by admin
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Buffer — the popular desktop/mobile app for sharing content across multiple social networks that hit a major stumbling block it hit last autumn when it suffered a security breach – is stepping up its bid to compete against the likes of Hootsuite by taking the platform in a more premium direction. Buffer for Business, a paid product it launched […]
Posted on January 10th, 2014 by admin
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DataSift has built a reputation as a provider of Twitter, Facebook and Tumblr firehoses — streams of unstructured data from those and dozens of other social sources, which can then be used in applications to track larger user sentiment and other trends. Today, DataSift is ramping up its presence in the big data game with […]
Posted on December 12th, 2013 by admin
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