With the apparent lack of Flash on the iPad, video hosting platforms like Brightcove, Ooyala and Kyte are throwing their support for HTML5 playback on the device. Encoding.com, , a SaaS video encoding platform, is also announcing its support for HTTP streaming, to enable streaming of its video on iPhone and iPad devices.

HTTP streaming allows publishers to continuously adapt the video stream in real-time to match the user’s available bandwidth. Launched in September 2008, Encoding.com provides a cloud-based, video encoding SaaS offering to let users host and encode user-generated and premium video. The company encodes an average of 30,000 videos per day for a variety of well-known media and technology companies including MTV Networks, WebMD, Nokia, MySpace and the CarDomain Network, which is currently using Encoding.com’s HTTP live streaming support.

Encoding recently raised $1.25 million in Series A funding, led by Metamorphic Ventures and included angel investors Patrick Condon, Fred Hamilton, Zelkova Ventures, Dave Morgan, and Allen Morgan.

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