How businesses and brands deal with social media has become one of the defining issues of the recent web era. Today a pretty big leap is taking place which may define the next phase. Two of the biggest players have come together to create certainly one of the slickest and most seamless integrations I’ve yet seen of the realtime social web and enterprise worlds. Seesmic is to integrate Salesforce’s internal Twitter-like app, Chatter, into their platform. That makes Seesmic the first realtime social consumer app to go directly into the enterprise space. Seesmic will also suddenly have the potential to access to over 20,000 Salesforce customers who have used Chatter so far.

The news was unveiled at a 3,000-strong Salesforce conference in London today. Below we have an exclusive interview with Loic Le Meur of Seesmic and Marc Benioff, CEO of Salesforce.

Once you see Seesmic working with Salesforce’s Chatter it make perfect sense. Suddenly you can be having internal and external conversations at once.



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