Project management startup Wrike is opening up its API today, allowing third-party developers to create custom applications using the startup’s collaborative features.

Wrike’s online project management application allows small to medium sized businesses to track employees, assign and monitor tasks, and more. One of the more compelling features of the app is the ability to bring Wrike within an email environment, like Microsoft Outlook.

Teams can share their projects with others and users can turn on a variety of features, including time-tracking, task-sharing, wiki-style task-editing, printable Gantt charts and reports, filtering, task and folder tagging and customizable folder structure.

Wrike, which is currently being used by “thousands” of businesses, is launching seven free API modules to help “streamline” and manage business processes in managing project hierarchies, tasks, documents, people and work time.

One use case of Wrike’s API could be integrating bug-tracking into prject plans or add automated billing functionality with Wrike’s time-tracking feature.

Wrike faces competition from 37Signal’s Basecamp, Producteev and others.

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